One of the types of self-adhesive labels that are used to advertise various products or services are stickers that compete with traditional labels. This is due to a change in consumer preferences. Stickers have a high level of informativeness for consumers and have different functional applications. For example: as a product price tag, as a cosmetic product label, an advertising sticker, and others. In any case, making stickers will be the best option for optimizing the advertising budget. These advertising tools make it possible to achieve a good effect in terms of product promotion for relatively small costs. The use of advertising stickers is quite a profitable option for promoting goods or services among potential consumers and, accordingly, increasing their sales volume.