There is a wide variety of printing products that perform advertising, campaign or informational functions, have an attractive appearance and a good design. These include posters. Modern posters are a fairly powerful advertising tool that can be used to successfully convey various information to the target audience in the form of text or images. The large size of the posters makes such information quite visible. The effectiveness of this tool is quite high, because with small costs for the production of posters, you can get a good advertising effect. Today, posters are widely used during various advertising events, promotions, presentations where products or services are presented. As a souvenir, a poster is a strong means of increasing the popularity of a particular product. They can be included in a set of accounts for clients, counterparties, as well as work colleagues.